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Supermarkets boost sustainable seafood offerings
Supermarkets boost sustainable seafood offerings

The specialized market for sustainable seafood has gone mainstream. Even Wal-Mart is promoting its environmental credentials in the seafood aisle. More supermarket shoppers are demanding to know they are buying from operations that don't threaten fragile fish and seafood populations, or damage habitats with nets and other commercial gear. And supermarkets are meeting the demand. While brands such as Whole Foods Market are known for being environmentally minded, traditional grocers are increasingly promoting seafood that's labeled sustainable. Safeway says it's nearing its goal of selling only "responsibly caught or farmed" fresh and frozen seafood by next year....

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