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Tom Brown
Nielsen, Adobe to measure online TV across multiple devices

By Jennifer Saba NEW YORK, Oct 21 (Reuters) - Nielsen and Adobe Systems Inc announced an alliance on Tuesday that aims to measure the viewership of digital video across all Internet-connected platforms including TVs, smart phones and tablets as the television ecosystem undergoes dramatic change. The move for Nielsen, which dominates traditional TV ratings and Adobe, which has troves of data on how people watch videos through the Internet, underscores how quickly the landscape is shifting. Just last week, Time Warner's pay TV channel HBO and broadcaster CBS made the startling announcements they plan to launch standalone products allowing consumers to watch their programming without...