Call 2012 the year that TV got social -- real social.
And if you want the moment of moments, it came in the first debate between President Barack Obama and former Massachusetts Gov. Mitt Romney, when someone created the #SaveBigBird hashtag on Twitter after the GOP challenger said he wanted to cut funding for “Sesame Street.”
Talk about losing the battle but winning the war. Even though the president got hammered during that debate in the minds of most viewers, the social media seeds were sown that would make his opponent the ultimate loser, as that hashtag and others from subsequent debates helped shape the perception of Romney as insensitive and out of touch.
It was in...