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NFL handling of Rice 'a step backward' in outreach to women
NFL handling of Rice 'a step backward' in outreach to women

The NFL has worked on several fronts to draw in female fans: holding special stadium events for women, injecting football themes into shows such as "The Biggest Loser" and expanding lines of merchandise to include not only clothing for women and girls, but household goods such as cheese boards and stemless wine glasses. But after league officials acknowledged fumbling their response to the physical altercation between Ravens running back Ray Rice and his now-wife at a casino in Atlantic City, the outreach effort is coming under closer scrutiny. "The league has made really great strides to cater to the female fan base," said Heather Zeller, founder of the fashion and...

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