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Warner Bros. Unveils Digital Short-Form Studio: Blue Ribbon Content

LOS ANGELES (Variety.com) - Warner Bros. announced Blue Ribbon Content as the name of its newly created short-form digital division, which will develop and produce live-action and animated series for digital platforms, and revealed a slate of content under the banner including spinoffs from the DC Comics franchise. Blue Ribbon Content is headed by Sam Register, who assumed oversight of digital development and production of the studio's efforts after being named president of Warner Bros. Animation and Warner Digital Series in April. His team at Blue Ribbon Content includes Andrew Mellett, SVP, distribution and strategy, who manages the new division's financial operations,...

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