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Big 4 broadcast networks feel good about fall, thanks to 'DVR lift'

Big 4 broadcast networks feel good about fall, thanks to 'DVR lift'

This may be remembered as the autumn that network TV executives fell head over heels in love — with the DVR. Not that long ago, digital video recorders were seen as a threat to broadcasters' way of life, much as VCRs were seen as a killer for the movie business 30 years ago. How could any contraption that allowed viewers to skip commercials from sponsors be good for the television business? But now, armed with special data from Nielsen, executives are trumpeting the big viewership gains their shows are seeing up to a week after original air dates. The so-called DVR lift has become an increasingly important part of the calculations of an eternal October rite, as each network...

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