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Sprint to end NASCAR series sponsorship after 2016

Once again, NASCAR finds itself searching the market for a high-dollar series sponsor. Sprint announced on Tuesday that it would discontinue its sponsorship of NASCAR's premier Sprint Cup Series following the expiration of its current contract, which ends after the 2016 season. The telecommunications company, whose involvement in NASCAR dates to 2004 and Nextel's original 10-year contract, cited a need to focus on "core business priorities" in deciding to end the partnership. "As we look to the future, Sprint is focused on investing in maintaining a competitive edge and providing consumers with the best value in wireless," said Steve Gaffney, Sprint's...

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