Californication (tv program)

A first look at 'Mad Men's' season 5 opener

A first look at 'Mad Men's' season 5 opener

First off, as serious fans of"Mad Men"probably already know, creator Matthew Weiner sent a letter to critics with the screener for the season 5 opener, essentially asking them not to talk or write about anything of consequence in the two-hour opener that airs March 25.

I have a simple reply to that: In today's media climate, don't send a screener out if you don't want its contents discussed. Don't be a hypocrite and try to cut it both ways: Getting pre-air-date publicity from reviewers, but sanctimoniously asking them in the name of fan enjoyment not to say anything important about what they saw on the tape.

It's an arrogance I've encountered only in Weiner and one...