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STX faces long road, once traveled by rival Warrior, as it enters hockey market
STX faces long road, once traveled by rival Warrior, as it enters hockey market

Matt Hoppe remembers finally getting his hands on a red and white Titan hockey stick -- the one Wayne Gretzky was using to set record after record -- and plopping down in front of the television to spend 45 minutes applying tape to create the perfect grip. "It was like the best day of my life," Hoppe said. "Your equipment means so much to you when you're a kid." Hoppe, the new senior global brand manager for STX’s ice hockey division, hopes that by late next year kids will have a similar experience with sticks the Baltimore-based manufacturer pushes to market. STX, best known for innovative lacrosse gear, revealed its decision to enter the $600 million...

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