Unlimited Access. Try it Today! Your First 10 Days Always $0.99

Topics

Sling Blade (music group)
Uncommon Content out to make Web shows that click on TV
Uncommon Content out to make Web shows that click on TV

In the typical life of a viral video, a reality show mishap becomes a YouTube clip, which then reaches the masses online. Uncommon Content, a New York filmmaker, is betting it can do the opposite. Uncommon, which produces the Reserve Channel on YouTube, makes half-hour shows for the Web and tries to get them picked up by networks to turn them into mainstream programs. It has so far produced seven Web series, one of which features musician, producer and entrepreneur Pharrell Williams. VIDEO: Summer 2013 TV preview Williams, who has recently had massive music hits with Daft Punk's "Get Lucky" and Robin Thicke's "Blurred Lines," is now shooting the second...

Loading

54°