A legendary set of call letters returned to the Baltimore airwaves Monday when CBS radio launched alternative rock station HFS at 97.5 on the FM dial.
But competitors, like Dave Hill, the head of programming at 98 Rock (97.9 FM), dismissed the new HFS as a sorry imitation of the landmark rock station that in the 1970s and early ’80s built a passionate following with its progressive, free-form programming. The HFS identity expanded in the 1990s with the annual HFStivals music fests.
CBS is describing the latest incarnation of HFS as “the alternative rock music Baltimore grew up with and personalities who made it popular.”
Station personalities include Tim Virgin,...