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Robert De Niro

Trump can sell a more entertaining story than Hillary

Trump can sell a more entertaining story than Hillary

By conventional rules, Donald Trump should lose to Hillary Clinton in a landslide. But if God were enforcing the conventional rules, Mr. Trump would be brooding atop his midtown Manhattan aerie, wondering how he came in last behind James Gilmore.

This has to terrify Ms. Clinton. She knows how to run against a normal Republican. Unfortunately for her, a normal Republican isn't on the menu.

How would Mr. Trump win? The same way he won the primaries: by selling a more entertaining story.

About three years ago, the eponymous "Ace" from the legendary Ace of Spades HQ blog wrote a brilliant little essay on "The MacGuffinization of American...