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Richard Gere
The 'Pretty Woman' strategy for political victory
The 'Pretty Woman' strategy for political victory

There's a scene in the movie "Pretty Woman" where the kindhearted hooker played by Julia Roberts asks her client, portrayed by Richard Gere: "Who do you want me to be?" Regardless of who she might really be, she realizes that it's far less attractive than a tabula rasa onto which her client can project his own desires, and around which she can then build a tailor-made, palatable persona. It's essentially the same principle that dating-and-mating books recommend adopting when suggesting that women retain an air of mystery at the outset of a relationship and be the first to hang up in phone conversations with a man. The idea underpinning these contortions...

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