Hop (movie)

Jason Winer creates a new Brand for 'Arthur'

Jason Winer creates a new Brand for 'Arthur'

To borrow from "A Hard Day's Night," Russell Brand is a mod, a rocker and a mocker.

He's got an edgy version of elfin charm — if you can call a 6-foot-1 man elfin. Lately he's had a mocker's version of a Midas touch. He gave voice to the Easter Bunny's teenage heir in "Hop" — and the film ruled the box-office last weekend.

The Russell Brand brand should get another boost Friday when he opens in his first star vehicle, "Arthur." Credit goes to Jason Winer, his Pikesville-bred director. Winer, 38, a graduate of Friends School, has the savvy and the smarts to keep the action flowing on Brand's witty stream of consciousness.

Winer was the...