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Under Armour makes Droga5 ad agency of record

Under Armour makes Droga5 ad agency of record

We can expect more of the motivational and attention-grabbing advertising campaigns that Under Armour has been rolling out with the help of New York-based agency Droga5.

The agency was first hired by the Baltimore-based sports apparel maker in 2013 to help win over women. The "I Will What I Want" campaign was born, starring ballet dancer Misty Copeland and supermodel Gisele Bundchen.

The nearly 10-year-old Droga5 firm then tackled Under Armour's training category. Last summer, it launched the "Rule Yourself" ads, with Copeland and athletes Jordan Spieth, Stephen Curry and Tom Brady.

The brand's first global soccer marketing campaign ever, which...