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Cam Newton delivers Super Bowl appearance for Under Armour

Cam Newton delivers Super Bowl appearance for Under Armour

Sunday's National Football Conference championship game hadn't started yet, but on the field the Cam Newton show already was rolling.

As usual, the Carolina Panthers quarterback had found a way to enliven pregame warm-ups, displaying the names of his teammates in blue lettering across his striking, new Under Armour football cleats.

The ascendant NFL star is known for such flair. His talent on the field and easy embrace of showmanship have made him an invaluable ambassador for Under Armour, the Baltimore-based athletic apparel and footwear brand. And his value to the company is about to skyrocket as the Panthers, who defeated the Arizona Cardinals on Sunday, prepare for Super...

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