Under Armour picked up a new endorsement Wednesday -- astronaut Mark Watney of the Ares mission to Mars.
There is a catch. Neither Watney nor the space mission is real. He is a fictional character in “The Martian,” the upcoming movie starring Matt Damon as Watney.
But, for what it’s worth, he really seems to like the brand.
“As brands go, I can’t think of a better partner for this mission,” the character says in a faux press release distributed by Under Armour and dated Sept. 9, 2035. “Their mantra of hard work and accomplishment speaks to everything it means to become an astronaut. The constant repetition of drills and...