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Hugh Bonneville
'Downton Abbey' halo effect can be heavenly for PBS affiliates
'Downton Abbey' halo effect can be heavenly for PBS affiliates

They might be a little snooty, but it would be hard to find a family more welcome in these parts than the Crawleys of “Downton Abbey” — at least in Owings Mills, home of Maryland Public Television. Just as “American Idol” in its heyday used to attract tens of thousands of new viewers to Fox affiliates like WBFF in Baltimore, so has “Downton Abbey” come to be a ratings, promotional and fundraising bonanza for PBS affiliates like MPT. “The total audience for ‘Downton Abbey’ is nearly twice what our other leading programs deliver on an episode-by-episode basis,” says Steven Schupak, chief content officer. “Having that...

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