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Daymond John
No thanks! Companies reject "Shark Tank" deals, still thrive

With the cameras rolling, Daniel and Stephanie Rensing accepted an offer from a "Shark Tank" investor. But after they had time to think about it, they changed their minds. Annual revenue for their company, The Smart Baker, is close to $1 million, up from $130,000 before their March 2012 appearance on the ABC reality TV show. "Not doing the deal and having that exposure was probably the best scenario for us," says Daniel Rensing, CEO of the Rockledge, Florida, company which sells aprons, parchment paper and other baking equipment. Dreams of investor money have induced more than 150,000 businesses to apply to be contestants on "Shark Tank," where...

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