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Blake Shelton
Orioles score big with young audiences, advertisers on MASN
Orioles score big with young audiences, advertisers on MASN

Nationally, the highest-rated shows among young adults in April and May were “The Big Bang Theory” on CBS, “Modern Family” on ABC and “The Voice” on NBC. But in Baltimore, those viewers preferred a different show: Baltimore Orioles telecasts on MASN. When Jim Palmer and Gary Thorne can trump Blake Shelton and Sofia Vergara, maybe there really is “Orioles magic.” Since the Orioles started playing never-say-die comeback baseball the second half of last season, TV viewing has spiked. In 2011, O’s telecasts on MASN ranked 18th in ratings among the teams in Major League Baseball. So far this season, they rank fifth, and have had an 86...

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