Female Trouble podcast: Shawna Potter, War on Women band (episode 5)

Angelina Jolie

Beauty is in the shifting eye of the beholder

Beauty is in the shifting eye of the beholder

Angelina Jolie and Marilyn Monroe are classic beauties of the Western world. Experts say it's their symmetrical facial features that give an impression of attractiveness.

In parts of Ethiopia, it's a lip that's been stretched around a plate that's considered desirable. And in one Burmese tribe, it is a long neck wrapped in brass coils.

These standards were all cemented into those cultures over a long period of time. But new research suggests that it might not take generations to hard-wire our brains about what we find beautiful.

"Beauty may be very fluid," said Haiyang Yang, an assistant professor of marketing at Johns Hopkins University's Carey Business...