Angelina Jolie and Marilyn Monroe are classic beauties of the Western world. Experts say it's their symmetrical facial features that give an impression of attractiveness.
In parts of Ethiopia, it's a lip that's been stretched around a plate that's considered desirable. And in one Burmese tribe, it is a long neck wrapped in brass coils.
These standards were all cemented into those cultures over a long period of time. But new research suggests that it might not take generations to hard-wire our brains about what we find beautiful.
"Beauty may be very fluid," said Haiyang Yang, an assistant professor of marketing at Johns Hopkins University's Carey Business...