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University of South Florida

Terps seek 'social' coach, reflecting new era

Terps seek 'social' coach, reflecting new era

Local Penn State boosters clapped and howled encouragement as James Franklin, the school's perpetually amped-up football coach, delivered a dose of bravado in the ballroom of an Inner Harbor hotel.

While there are other colleges in the region, said Franklin — not specifically naming the University of Maryland, where he once was in line to be head coach — "they might as well shut them down because they don't have a chance!"

The animated speech, part of a 2014 outreach trip, is standard fare for Franklin, who exemplifies the growing need for coaches to be energetic — sometimes theatrical — salesmen for their programs in appearances and in social...