The idea was one of many percolating in the head of Maryland sports marketing director Russ Potts in the summer of 1972.
Unlike many other promotions Potts had taken to Lefty Driesell in the three years they’d been together trying to build the Terps into “the UCLA of the East," Driesell wasn’t buying this one.
Play a college basketball game on the day of the Super Bowl? It seemed sacrilegious, though what has since become almost a national holiday didn’t have nearly the level of hype it does now.
Driesell never wanted one of his team’s big games to quickly become an afterthought. Athletic director Jim Kehoe backed his coach about not playing on Super Bowl...