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Towson looks to expand its brand by partnering with CBS Radio
Towson looks to expand its brand by partnering with CBS Radio

Tuesday's news conference announcing the partnership of Towson's football and men's basketball programs and CBS Radio was attended by several school officials and some radio executives at the station's headquarters in northern Baltimore. Towson athletic director Tim Leonard hopes that the broadcast of the regular-season games for the football and basketball teams for the 2014-15 year appeals to a much larger audience. "This really establishes Towson University as Baltimore’s university," Leonard said. "We’re the college sports program of this market, and we’re excited to formalize this partnership so that we can be perceived and put...

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