Freeman Hrabowski

A loss for the basketball team, a win for UMBC

A loss for the basketball team, a win for UMBC

Hours before tipoff Sunday night, the University of Maryland, Baltimore County athletics department fired off another Tweet:

“BTW guys, we have a brand new $85 million Event Center we opened up last month that still doesn't have a corporate sponsor name. ...”

It was another cheeky message from an account that has gained national attention — and tens of thousands of followers — in the wake of the Retrievers’ historic upset of the top-ranked University of Virginia Friday in the first round of the NCAA men’s basketball tournament. But it also reflected a real desire to capitalize on a moment that could be transformative for the school’s financial and academic future.

“I’m...

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