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New Towson University president eyes brand makeover

New Towson University president eyes brand makeover

As a university professor, Kim Schatzel studied and taught marketing strategy.

Now, as president of Towson University, she's taking on her greatest marketing project: rebranding Maryland's second-largest institution of higher education.

"The reality of Towson outstrips its reputation," said Schatzel. "People know the Towson of the last 150 years. They really don't know the 2016, contemporary story of Towson. So that's a huge priority for me."

The 60-year-old former professor of marketing arrived at Towson in January. She is to be inaugurated as the university's 14th president on Friday.

She has hired the Columbus, Ohio, firm Ologie to perform an...