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Can sex sell peace? A Baltimore advertising executive thinks it can help

Can sex sell peace? A Baltimore advertising executive thinks it can help

Tell young people they might die from gun violence, and the message gets lost in the hopelessness of impoverished neighborhoods, where fatalism runs deep.

Tell young men that a bullet could lead to lifelong paralysis and what the pill-makers call “erectile dysfunction,” and you are more likely to have their attention.

That is the working hypothesis James Evans reached after conducting focus groups, online surveys and one-on-one interviews in his murder-plagued hometown of Baltimore. Evans, an advertising executive who has developed pitches for such clients as Timberland and CVS pharmacies, is on a quest to promote a message that might ease the spiking gun violence killing...

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