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For higher education funding, softer touch gave Cal State a leg up

For higher education funding, softer touch gave Cal State a leg up

California State University officials had one question in mind 18 months ago: In a state with billions of dollars in spending obligations to health and welfare services, prisons and pensions, how do we catapult our funding needs to the top tier of budget priorities? The answer involved a carefully plotted campaign that involved engaging key legislators, an aggressive social media push and socks — yes, red socks, saying #StandWithCSU, that were a bipartisan hit with Sacramento lawmakers. Those efforts, and others, helped the 23-campus system win an additional $97 million in state funding for 2015-16. It also didn't hurt that Cal State is the largest higher-education system in...

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