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Survey: Consumers plan to spend more to achieve 2015 resolutions
Survey: Consumers plan to spend more to achieve 2015 resolutions

Do New Year's resolutions lead to changes in consumers' buying decisions? Do consumers spend more or less to reach their goals? Those are a couple of questions Boston-based consulting firm Influence Central posed to more than 400 women this month to find out how resolutions affect consumer spending. Nearly three quarters of those surveyed plan to spend more than $500 to reinvent themselves, the survey found, but respondents were divided on whether those investments will help them keep resolutions. Not surprisingly, the top resolutions focused on health and fitness, with 43 percent hoping to get more exercise and lose weight. More than a quarter said they want to take charge...

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