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Topics > Economy, Business and Finance > Under Armour Inc.

Under Armour Inc.

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Under Armour Inc.

Under Armour Inc. is a Baltimore-based company that manufactures and sells performance athletic apparel designed to wick sweat away from the body. Under Armour gear -- including shirts, jackets, socks, gloves, headwear and cleats -- was orginally marketed to football players, but the distinct Under Armour logo is now sported by athletes in all sports. The company has specific lines aimed at youth athletes and women and also sells light-weight apparel for cold weather known as Under Armour ColdGear. Under Armour was founded in 1996 by Kevin Plank, a former football player for the University of Maryland, who was looking for an alternative to the heavy, sweat-drenched cotton T-shirt he wore und...  Show more »
Under Armour Inc. is a Baltimore-based company that manufactures and sells performance athletic apparel designed to wick sweat away from the body. Under Armour gear -- including shirts, jackets, socks, gloves, headwear and cleats -- was orginally marketed to football players, but the distinct Under Armour logo is now sported by athletes in all sports. The company has specific lines aimed at youth athletes and women and also sells light-weight apparel for cold weather known as Under Armour ColdGear. Under Armour was founded in 1996 by Kevin Plank, a former football player for the University of Maryland, who was looking for an alternative to the heavy, sweat-drenched cotton T-shirt he wore under his football jersey. In his first year, 1996, Plank sold about $17,000 worth of items; in 2006, the company's revenue exceeded $467 million. Under Armour gained popularity with a 2002 commercial in which a muscle-bound football player implored teammates to "protect this house!" The catch-phrase became a rallying cry for athletes, including the Baltimore Ravens, and helped propel Under Armour into the big leagues of sportswear sales alongside Nike, Reebok and others. Under Armour became a publicly traded company in 2005 and is listed on the Nasdaq stock market. In 2007, Under Armour opened its first retail store, in Annapolis, Md.  « Show less

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    Jun 30, 2009 |Column| Baltimore Sun
  1. Sports on TV

    TELEVISION HIGHLIGHTS ++++++++++++++++++++ || Baseball || Boston@Orioles (T) || MASN 8 a.m. || || || Boston@Orioles || MASN 7 || || || Washington@Florida || MASN2 7 || || || Washington@Florida (T) || MASN 11:30 || || WNBA || Minnesota...

    Tags: Dining and Drinking, Wine, Beer, and Spirits

  2. Jul 1, 2009 |Column| Orlando Sentinel
  3. Football heats up summer

    Move over, basketball. You've got to share the summer spotlight with football now. ESPN is bringing football to the forefront in July at Disney's Wide World of Sports, which heretofore has been prime time for hoops stars to audition for college coaches....

    Tags: Disney's Wide World of Sports, Athletics, Track and Field, Atlanta Braves, ESPN

  4. Jul 3, 2009 |Story| Allentown Morning Call
  5. Bethlehem's Ronald Cruz fighting to make a name for himself

    Walk through the open double doors on E. Fourth Street in South Bethlehem, and a high-pitched screeching bell deafens the room.
    OF THE MORNING CALL
    Walk through the open double doors on E. Fourth Street in South Bethlehem, and a high-pitched screeching bell deafens the room. Plopped in the center of the room is a shabby-looking boxing ring -- a wooden stage with inch-thick foam rubber covered by...

    Tags: Lehigh University, Sylvester Stallone, Dining and Drinking, Welterweight, Arms

  6. Jun 26, 2009 |Story| Baltimore Sun
  7. Television and radio Weekend

    SATURDAY'S TELEVISION HIGHLIGHTS ++++++++++++++++++++ || NASCAR || Sprint Cup: Lenox Tools 301 prac. || SPEED 9 a.m. || || || N'wide: Camping World RV 200 q. || SPEED 10 a.m. || || || S. Cup: Lenox Tools 301 fin. prac. || SPEED 11:30 a.m. ||...

    Tags: NBA, Travelers Championship, HBO, Indianapolis 500, ESPN

  8. Jun 26, 2009 |Story| Baltimore Sun
  9. If you go: Under Armour All-America Lacrosse Classic

    Baltimore Sun staff
    What: Under Armour All-America Lacrosse Classic, featuring boys and girls games with the 91 best seniors in the country. When: Saturday and Sunday (girls senior game, 5:30 p.m. Saturday; boys senior game, 8 p.m. Saturday). Where: Johnny Unitas Stadium,...

    Tags: Johnny Unitas, Towson University

  10. Jun 26, 2009 |Story| Baltimore Sun
  11. 5 from Gilman on All-America South team

    When Harry Prevas returned to the locker room from practice one day in early May to find a missed call from an unfamiliar number, Gilman teammate Marcus Holman was quick to pass along good news.
    When Harry Prevas returned to the locker room from practice one day in early May to find a missed call from an unfamiliar number, Gilman teammate Marcus Holman was quick to pass along good news. Holman had taken a call just before practice from the...

    Tags: Johnny Unitas, Colleges and Universities, Towson University

  12. Jun 26, 2009 |Story| Baltimore Sun
  13. Before heading to Florida, six local girls team up at 'Classic'

    When recent John Carroll graduate Brittany Dashiell stepped on campus at the University of Florida, she knew it was the place for her. It turned out to be the place for five other local lacrosse standouts who will join Dashiell tomorrow at Towson University's Johnny Unitas Stadium for the Under Armour All-America Lacrosse Classic.
    When recent John Carroll graduate Brittany Dashiell stepped on campus at the University of Florida, she knew it was the place for her. It turned out to be the place for five other local lacrosse standouts who will join Dashiell tomorrow at Towson...

    Tags: University of Florida, Ohio State University, Johnny Unitas, Colleges and Universities, United States

  14. Jun 27, 2009 |Story| Baltimore Sun
  15. South falls in Classic, but future Florida teammates shine

    Special to The Baltimore Sun
    For most players, Saturday's Under Armour All-America Lacrosse Classic was a chance to test their skills against the nation's top girls seniors. For seven recruits bound for the University of Florida, however, it was a chance to dream. The seven --...

    Tags: University of Florida, Johnny Unitas, Severna Park, Towson University

  16. Jun 27, 2009 |Story| Baltimore Sun
  17. Gilman's Holman helps South team to initial win

    Special to The Baltimore Sun
    Long hailed as the nation's hotbed of lacrosse, Baltimore had fared somewhat less impressively in the Under Armour All-America Lacrosse Classic. Heading into Saturday's game at Towson University's Johnny Unitas Stadium, in fact, the South team -- annually...

    Tags: Johnny Unitas, Towson University

  18. Jun 28, 2009 |Story| Baltimore Sun
  19. South rises for first time in lacrosse classic

    Long hailed as the nation's hotbed of lacrosse, Baltimore had fared somewhat less impressively in the Under Armour All-America Lacrosse Classic. Heading into Saturday's game at Towson University's Johnny Unitas Stadium, in fact, the South team - annually stocked with the area's senior standouts - had lost all three games in the series.
    Special to The Baltimore Sun
    Long hailed as the nation's hotbed of lacrosse, Baltimore had fared somewhat less impressively in the Under Armour All-America Lacrosse Classic. Heading into Saturday's game at Towson University's Johnny Unitas Stadium, in fact, the South team -...

    Tags: Johnny Unitas, Towson University

  20. Jun 21, 2009 |Story| South Florida Sun-Sentinel
  21. From flab to fab: New gut gear

    Fashion Columnist
    OK, I'm man enough to admit it. The ravages of middle age, an aversion to germ-ridden gyms, refraining from smoking, and a partner who's the closest thing to a 1950s-era suburban housewife as you could imagine (hors d'oeuvres, cocktails, dinner entrees...

    Tags: Television Industry, Nike Incorporated, David Beckham, Periodicals, New Products

  22. Jun 23, 2009 |Story| Los Angeles Times
  23. Brandon Jennings hopes his European adventure pays off

    Somewhere out there on the otherworldly Los Angeles freeways, maybe even at this very moment, steers a driver of uncommon skill.
    Somewhere out there on the otherworldly Los Angeles freeways, maybe even at this very moment, steers a driver of uncommon skill. She has gone to the driving stratosphere and returned. She has demonstrated a deftness and bravery exceeding that of...

    Tags: NCAA Tournaments, NBA, Golden State Warriors, Colleges and Universities, ESPN

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Under Armour Inc. Photos
Incoming Gators freshmen (from left) Ashley Bruns, Colb...
(June 26, 2009)
Gators girls lacrosse
Gilman, the Maryland Interscholastic Athletic Associati...
(June 25, 2009)
Gilman
Model Dan Miller shows Under Armour 's new two-piece bo...
(May 18, 2009)
New body suit