Story | Jun 15, 2014 | 9:07 PM
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Story | Jun 19, 2014 | 10:30 AMFrench advertising company Publicis Groupe has long had connections to the finer things in life. The owner of ad agencies like Publicis Worldwide, Fallon Worldwide and Leo Burnett, serves marketers including L'Oreal, Cartier and Woodford Reserve. Now it wants to extend its hold on such niceties.
Story | Jun 16, 2014 | 4:16 PM
Story | Jun 9, 2014
Story | Jun 2, 2014 | 12:30 PM
After years of debating the issue, a group of major advertisers has decided that viewers who watch favorite TV shows up to a week after they air are worth some money. The nation's largest broadcast networks have struck a deals with one major ad-buying...