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Leo Burnett

A collection of news and information related to Leo Burnett published by this site and its partners.

Top Leo Burnett Articles

Displaying items 37-48
  • Remarkable Woman: Liz Cicchelli

    Remarkable Woman: Liz Cicchelli
    A few years after stepping away from her professional life to focus on raising her two daughters, Liz Cicchelli itched to sink her teeth into something beyond volunteering at her kids' school. She found something way beyond. Invited by a friend to the...
  • Omnicom, Publicis merging to create global advertising behemoth

    Two of the world's largest advertising holding companies -- Omnicom Group Inc. in New York and Publicis Groupe in Paris -- have agreed to merge into the world's largest agency with a market value that would exceed $35 billion. The two companies...
  • Omnicom, Publicis merger could benefit rivals, spur other deals

    The planned merger of Omnicom Group Inc. in New York and Publicis Groupe in Paris into the world's biggest advertising firm gives the combined company lots of clout.  The deal was designed to give the new company more leverage when negotiating...
  • Ad agency deal-making continues as Publicis buys Engauge

    Ad agency deal-making continues as Publicis buys Engauge
    French advertising giant Publicis Groupe has acquired a small digital advertising firm, Engauge Marketing, which has built a roster of big-name clients such as  Nationwide Insurance, Cisco Systems and Coca-Cola. The deal highlights the increasing...
  • CIFF TV Awards tip hat to top creatives

    CIFF TV Awards tip hat to top creatives
    Luminaries from Chicago's television, advertising and filmmaking communities filled the ballroom at the Radisson Blu Aqua Hotel for the 49th Chicago International Film Festival Television Awards gala April 23. More than 300 people were on hand as...
  • Indian-born adviser to Leo Burnett, colleagues navigates digital world

    Indian-born adviser to Leo Burnett, colleagues navigates digital world
    On a warm September day in Chicago, Rishad Tobaccowala counseled a roomful of Leo Burnett executives on how to sell high-tech gadgets -- told in terms of hot dogs.     Tobaccowala, who has spent 30 years at Leo Burnett and affiliated agencies,...
  • Lee Rich dies at 93; advertising executive became a top TV producer

    Lee Rich dies at 93; advertising executive became a top TV producer
    He was a former advertising executive who became one of television's top producers, bringing powerhouse shows such as "Dallas," "Knots Landing" and "The Waltons" into American homes in the 1970s and '80s. Lee Rich, co-founder and former president of...
  • No backing away now from 'forward'

    President Barack Obama's re-election campaign pushed out one word last week to define his quest for a second term — "forward." So how much does a single word matter? Quite a bit, marketing and branding experts say, even if they disagree on the...
  • Professional misspellings

    Professional misspellings
    "Classy with a K," I think we can all agree, is rarely meant as a compliment. So why would an establishment intentionally bill itself as spelling-averse? (Kustom Kuts, Kozy Korner, Tastee Freez, to name a few.) Sure, there's the occasional trademark...
  • Grammer, Mahoney reunite at Hugo Awards

    Grammer, Mahoney reunite at Hugo Awards
    It was a "Frasier" reunion at the 48th annual Hugo Television Awards at the Radisson Blu Aqua Hotel on April 19. Cinema/Chicago and the Chicago International Film Festival honored actor Kelsey Grammer with the lifetime achievement award, presented by...
  • 175 years of memorable, horrible, humorous and remarkable events that shaped Chicago

    175 years of memorable, horrible, humorous and remarkable events that shaped Chicago
    On March 4, 1837, exactly 175 years ago, Chicago was incorporated. Not that Flashback needed a reason, but we took this occasion to compile a very long list of events, year by year and decade by decade, that helped shape this great city. Some events...
  • 10 'Mad Men' books to keep you going until 2012

     
    10 Mad Men books to tide you over during the hiatus that goes until 2111. I mean 2012....