| Dec 17, 2013
| 7:20 AM
BRUSSELS (Reuters) - Omnicom and Publicis will win unconditional European Union regulatory approval for their $35.1 billion merger to create the world's biggest advertising agency, two people familiar with the matter said on Tuesday.
U.S. company Omnicom...
| Nov 26, 2013
Michael A. Miles was CEO of two of the country's largest consumer products companies in the heyday of the conglomerate, when megadeals created massive corporations.
Mr. Miles was president and chief operating officer of Glenview-based Kraft General...
| Oct 16, 2013
Thanks to a movie release, "The Hunger Games" book trilogy reinforced its standing as a publishing phenomenon in 2012 with 27.7 million copies distributed — 15 million in print — double the number sold over the previous two years combined....
| Sep 11, 2013
Chicago-area car dealer Bob Rohrman is wearing a Santa hat, a white beard and sunglasses. He's dipping his feet in a kiddie pool alongside inflatable palm trees sitting in an auto showroom. "Good things come to those who don't wait," Santa Bob says, in...
| Jul 31, 2013
Bigger! Better! New and improved!
The advertising industry long ago realized those kind of superlatives are often wasted on an increasingly savvy public. Different packaging only does so much to generate buzz. The product has to deliver.
So no one...
| Jul 29, 2013
| 10:29 AM
The planned merger of Omnicom Group Inc. in New York and Publicis Groupe in Paris into the world's biggest advertising firm gives the combined company lots of clout.
The deal was designed to give the new company more leverage when negotiating...
| Aug 14, 2013
| 3:31 PM
French advertising giant Publicis Groupe has acquired a small digital advertising firm, Engauge Marketing, which has built a roster of big-name clients such as Nationwide Insurance, Cisco Systems and Coca-Cola.
The deal highlights the increasing...
| Jul 28, 2013
| 8:30 AM
Two of the world's biggest advertising companies said Sunday they would merge, in a maneuver likely to affect big-spending marketers like PepsiCo and Coca-Cola as well as media companies like CBS, News Corp. and Walt Disney who count on ad dollars to help...
| Jul 28, 2013
| 5:21 PM
Two of the world's largest advertising holding companies -- Omnicom Group Inc. in New York and Publicis Groupe in Paris -- have agreed to merge into the world's largest agency with a market value that would exceed $35 billion.
The two companies...
| Jul 26, 2013
| 8:30 PM
Two of the world's biggest advertising companies are said to be contemplating a merger, the latest sign that shifts in the way marketers communicate with consumers has crimped income and revenue for corporations that have long made their money from TV...
| Jul 14, 2013
My earliest fear was of the dark. Then it was heights. Today it is invisibility.
As a longtime media reporter and critic, I am acutely aware of the focus of media and marketers on the age 18-to-49 demographic. Ladies and gentlemen, people of all ages,...
| Jul 19, 2013
| 6:30 AM
AOL named Bob Lord, previously head of ad agency Publicis Groupe's digital technologies division, to run its advertising group, and AOL also officially announced a pact with Publicis to jointly offer "live" video and web ads across multiple screens via...