| May 20, 2014
| 6:30 PM
Mike Doyle has joined the cast of Open Road's "Max Steel."
Pic currently stars Ben Winchell, Andy Garcia and Ana Villafane.
The movie is a co-production between Mattel and Dolphin Films. It follows teen Max McGrath and his alien companion Steel, who...
| May 13, 2014
| 2:30 PM
Maria Bello has signed on to star in live-action movie "Max Steel" opposite Ben Winchell, Ana Villafane and Andy Garcia.
The casting is the latest component in a campaign by Mattel and Dolphin Films to launch "Max Steel" as a live-action superhero...
| Feb 13, 2014
| 3:40 PM
Barbie isn't sorry anymore. She's taken to the pages of Sports Illustrated's swimsuit edition to come out with a message for all the haters, in all of her plastic, unrealistically sculpted glory.
With her hair and diminutive shoulders pulled back, she...
| Feb 10, 2014
| 1:02 PM
The monster success of "The Lego Movie," which took in $69.1 million over its opening weekend, has Hollywood scanning the aisles of toy stores, looking for the next hit.
In recent years, several film series based on action figures and other children'...
| Mar 19, 2014
| 6:30 PM
Lionsgate's "The Hunger Games: Catching Fire" hung onto the top spot on both national home video sales charts for a second consecutive week, while Universal Studios' "Homefront" debuted at No. 2, selling just 17% as many units as the "Hunger Games" sequel...
| Feb 11, 2014
| 4:25 PM
At 55 years old, she’s no spring chicken, but come Feb. 18, Barbie will strike a sexy pose for Sports Illustrated’s 50th anniversary swimsuit issue along with famous beauties such as Christie Brinkley, Kathy Ireland, Heidi Klum and Kate Upton....
| Jan 13, 2014
| 3:12 PM
The feud between fashion doll giants MGA Entertainment Inc. and Mattel Inc. got another infusion of legal juice on Monday, when Bratz maker MGA sued Mattel over allegations that the Barbie maker filched trade secrets at toy industry conventions.
| Feb 28, 2014
| 8:23 AM
Mattel Inc. dominates the market for dolls with its Barbie, Monster High and American Girl brands. But now it also wants to play with blocks.
The El Segundo giant is paying $460 million to buy Canadian construction toy company Mega Brands Inc. as it...
| Feb 11, 2014
| 4:49 PM
SOCHI, Russia — The smile on Lindsey Van's face did not quite match her place in the final standings.
The U.S. ski jumper finished 15th in the normal hill event on Tuesday night, well off the podium, but did not seem the slightest bit upset.
| Apr 7, 2014
| 6:40 AM
Amazon is offering a $10 credit with the purchase of certain toy products.
Both Mattel and Fisher Price are participating in the offer. To earn the credit, shoppers must buy three Mattel or three Fisher Price toys.
Here are the rules:
"For a limited...
| Apr 8, 2014
| 5:00 AM
Nick Stepka knew what gift would make his daughter's third birthday a hit, and it wasn't a toy or doll.
He gave her a tablet — not a sleek new iPad or a hand-me-down Samsung, but one specifically designed and marketed for little ones. It even came...
| Jan 31, 2014
| 8:02 AM
Mattel Inc.’s earnings during the all-important holiday season left Wall Street cold, suggesting that kids weren’t clamoring to be given toys.
The El Segundo company's net income was up 23%, rising to $1.07 a share, or $369.2 million, from...