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Mattel Inc.

A collection of news and information related to Mattel Inc. published by this site and its partners.

Top Mattel Inc. Articles

Displaying items 13-24
  • Barbie is LinkedIn to social media, not necessarily to reality

    Barbie is LinkedIn to social media, not necessarily to reality
    Barbie has a LinkedIn page. Now can we get her some hips? She has 4,932 followers (as of Friday morning) and more than 150 careers under her teeny-tiny patent leather belt, all showcased on her 20-page resume. Her latest job is fake consultant to a fake...
  • Mattel reports sharp 61% drop in second quarter profit

    Mattel reports sharp 61% drop in second quarter profit
    Weak sales of its impossibly proportioned Barbie doll and other core brands contributed to a 61% plunge in second quarter net income for toy maker Mattel Inc. The El Segundo company said worldwide sales for its classic Barbie dropped 15%, its Fisher-...
  • Disney Brands Generate Record $40.9 Billion from Licensed Merchandise in 2013

    Merchandise featuring Marvel's superheroes, Disney's princesses, Pixar's toons and Lucasfilm's "Star Wars" helped the Mouse House ring up a record $40.9 billion in global retail sales in 2013. The sales topped 2012′s $39.4 billion, $37.5 billion,...
  • CANNES: Maria Bello Joins 'Max Steel' Movie

    Maria Bello has signed on to star in live-action movie "Max Steel" opposite Ben Winchell, Ana Villafane and Andy Garcia. The casting is the latest component in a campaign by Mattel and Dolphin Films to launch "Max Steel" as a live-action superhero...
  • 'Jersey Boys' Actor Joins Open Road's 'Max Steel'

    Mike Doyle has joined the cast of Open Road's "Max Steel." Pic currently stars Ben Winchell, Andy Garcia and Ana Villafane. The movie is a co-production between Mattel and Dolphin Films. It follows teen Max McGrath and his alien companion Steel, who...
  • Britto and Barbie make art together

    Britto and Barbie make art together
    Even though he just launched the doll last week at a splashy event at his Miami Beach gallery, Romero Britto and Barbie go way back. “She’s so iconic,” the neo-pop artist says from his studio in the Wynwood Arts District. “I grew...
  • Amazon Inks Exclusive Pact for 'Fireman Sam' Children's TV Series and Merchandise

    Amazon is integrating one-click product purchasing directly with a kid's TV show -- a potentially controversial model that the ecommerce giant could expand to other franchises. Amazon will let customers watch episodes of HIT Entertainment's British...
  • Mattel Signs New Toy Deal Around DC Comics Superheroes (EXCLUSIVE)

    Warner Bros. Consumer Products has re-upped a deal with Mattel that will enable the company to create toys around DC Comics' superheroes for the next several years. The deal will include the likenesses of the characters in films, TV shows and from...
  • 'Godzilla' Director Gareth Edwards, Legendary's Thomas Tull on Doing the 'King of the Monsters' Justice

    Hollywood can be a beast for anyone looking to establish a business. Movies and TV shows frequently fail. Financing can dry up instantly. And the outsized egos and conflicting agendas of insecure executives can drive anyone mad. So the long odds overcome...
  • Earn $10 Amazon credit with Easter toy purchase

    Earn $10 Amazon credit with Easter toy purchase
    Amazon is offering a $10 credit with the purchase of certain toy products. Both Mattel and Fisher Price are participating in the offer. To earn the credit, shoppers must buy three Mattel or three Fisher Price toys. Here are the rules: "For a limited...
  • Tablets and apps for children are on the rise

    Tablets and apps for children are on the rise
    Nick Stepka knew what gift would make his daughter's third birthday a hit, and it wasn't a toy or doll. He gave her a tablet — not a sleek new iPad or a hand-me-down Samsung, but one specifically designed and marketed for little ones. It even came...
  • The Capitol Records Building and more L.A. landmarks in the form of cake

    The Capitol Records Building and more L.A. landmarks in the form of cake
    Baker Sara Heslington of Heslington Cakes in Corona del Mar estimates that she spent 120 hours creating a cake that represents the Chinese garden at Huntington Botanical Gardens in Pasadena. Good thing she loves making sugar flowers. Her cake and...