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The Coca-Cola Company

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Top The Coca-Cola Company Articles

Displaying items 85-96
  • Donors step up to support Games

    According to Cindy Bergman, associate executive director of the Adolph & Rose Levis Jewish Community Center, planning to present such a large-scale event as the JCC Maccabi Games — which take place in Boca Raton from Aug. 10-15 — took...
  • Nike wanted the shirt off Jimbo Fisher's kid's back

    Nike wanted the shirt off Jimbo Fisher's kid's back
    It’s no secret that corporate sponsors have taken over the sports world. You may not like how Capital One, Vizio and Bright House have barged into the vocabulary, but you have to admire their zeal in brand promotion. Or you could just shake your...
  • 2014 Dream Ride Experience

    2014 Dream Ride Experience
    The 2014 Dream Ride Experience, presented by Bozzuto’s Inc. and the Hometown Foundation to benefit Special Olympics, will take place, August 22 -24 in Farmington. The event will unite motorcyclists, classic and exotic car enthusiasts, and families...
  • McDonald's CEO Thompson 'under siege' at home and abroad

    McDonald's CEO Thompson 'under siege' at home and abroad
    McDonald's Corp CEO Don Thompson sure could use a break. The head of the world's biggest restaurant chain, who for much of his two years at the helm has been battling to spark sales growth in the United States and Europe, got battered by headline-...
  • The Morning Call History

    The Morning Call, the third largest newspaper in Pennsylvania and the leading media company in the Lehigh Valley, has nearly 120 years of publishing history in the Allentown-Bethlehem-Easton area of Pennsylvania. The publishing company’s...
  • World Cup could not help Coca-Cola's bottom line

    NEW YORK Coca-Cola Co. sold more beverages in the second quarter, worldwide brand Coca-Cola volume grew 1 percent, Sprite rose 6 percent and Fanta was up 2 percent due to sponsorship of the FIFA World Cup, the company said Tuesday. Improved gross margins...
  • Madison Avenue's New Song: Get Tunes Out Of Ads, And Help Stream Music Instead

    In 1995, Microsoft paid a reported $4 million to use The Rolling Stones' famous song "Start Me Up" in ads for its Windows95. According to one of Madison Avenue's most influential agencies, in 2014 that money would not be well spent. MediaVest, an ad-...
  • Opera Software to buy Brentwood start-up AdColony

    Opera Software to buy Brentwood start-up AdColony
    Tap to watch a TV show clip on Lifetime's iPad app, and a high-definition video ad for the Home Depot begins playing, it seems, even before your finger has left the screen. Shaving milliseconds to get that and thousands of other video ads loaded...
  • Broadcast Nets Strike C7 Ad Deals in Big Upfront Sales Win

    After years of debating the issue, a group of major advertisers has decided that viewers who watch favorite TV shows up to a week after they air are worth some money. The nation's largest broadcast networks have struck a deals with one major ad-buying...
  • Starcom MediaVest CEO leads digital transformation

    Starcom MediaVest CEO leads digital transformation
    As global CEO of Chicago-based Starcom MediaVest Group, Laura Desmond, 49, is one of the most powerful and influential women in advertising. The southwest suburban native leads a staff of more than 7,300 employees across 132 offices around the world,...
  • World Cup sponsors call for probe of Qatar selection

    World Cup sponsors call for probe of Qatar selection
    LONDON - Oil company BP and the maker of Budweiser beer joined the ranks Monday of World Cup sponsors pressing soccer's rulers to tackle corruption allegations over the awarding of the 2022 tournament to Qatar. The calls, which followed similar...
  • Ford, Heinz Team Up to Develop Tomato-Based Plastic

     
    Here at Cars.com's headquarters in Chicago, we are bound by local tradition to refrain from putting ketchup on our hot dogs ??? but we'll certainly consider putting it in our cars if it's more palatable to the environment. Condiment giant......