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The Coca-Cola Company

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Top The Coca-Cola Company Articles

Displaying items 97-108
  • 2014 Dream Ride Experience

    2014 Dream Ride Experience
    The 2014 Dream Ride Experience, presented by Bozzuto’s Inc. and the Hometown Foundation to benefit Special Olympics, will take place, August 22 -24 in Farmington. The event will unite motorcyclists, classic and exotic car enthusiasts, and families...
  • Steve Koonin Leaves Time Warner's Turner For Atlanta Hawks

    Steve Koonin, who as entertainment chief at Time Warner's Turner unit presided over a long run of growth at big cable networks like TNT, TBS, truTV and TCM, as well as a streak of aggressive, sometimes maverick promotional maneuvers, is leaving his post...
  • How to get your name on a Coke bottle

    How to get your name on a Coke bottle
    Want to see your name on a bottle of Coke, Diet Coke or Coke Zero? If you're someone who likes to see your name on stuff, Coca-Cola is taking product personalization to the next level.  For the first time, the beverage company has replaced the logo on...
  • Madison Avenue's New Song: Get Tunes Out Of Ads, And Help Stream Music Instead

    In 1995, Microsoft paid a reported $4 million to use The Rolling Stones' famous song "Start Me Up" in ads for its Windows95. According to one of Madison Avenue's most influential agencies, in 2014 that money would not be well spent. MediaVest, an ad-...
  • A thirst for energy drinks is juicing Monster Beverage's sales

    A thirst for energy drinks is juicing Monster Beverage's sales
    Back in mid-1930s Los Angeles, Hubert Hansen probably never envisioned that his fresh juice business would turn into a monster. Monster Beverage Corp. of Corona has become a giant in the energy drink industry and may be on track to overtake its...
  • Mike's Hard Lemonade introduces 8-ounce cans

    Mike's Hard Lemonade introduces 8-ounce cans
    Mike's Hard Lemonade Co. is now selling three flavors of its alcoholic drinks in 8-ounce cans, as it tries to appeal to people looking for smaller servings. The Chicago-based malt beverage company said on Tuesday that its Mike's Harder Lemonade, Mike's...
  • Starcom MediaVest CEO leads digital transformation

    Starcom MediaVest CEO leads digital transformation
    As global CEO of Chicago-based Starcom MediaVest Group, Laura Desmond, 49, is one of the most powerful and influential women in advertising. The southwest suburban native leads a staff of more than 7,300 employees across 132 offices around the world,...
  • World Cup sponsors call for probe of Qatar selection

    World Cup sponsors call for probe of Qatar selection
    LONDON - Oil company BP and the maker of Budweiser beer joined the ranks Monday of World Cup sponsors pressing soccer's rulers to tackle corruption allegations over the awarding of the 2022 tournament to Qatar. The calls, which followed similar...
  • Supreme Court rules against false advertising on food, drink labels

    Supreme Court rules against false advertising on food, drink labels
    Food and beverage companies can be sued for false advertising if they put labels on products that would "mislead and trick consumers," the U.S. Supreme Court ruled Thursday. The unanimous decision could have broad impact on parts of the food industry....
  • Broadcast Nets Strike C7 Ad Deals in Big Upfront Sales Win

    After years of debating the issue, a group of major advertisers has decided that viewers who watch favorite TV shows up to a week after they air are worth some money. The nation's largest broadcast networks have struck a deals with one major ad-buying...
  • Relativity Media Celebrates 10th Anniversary (VIDEO)

    If there is one thing everyone can agree on about Ryan Kavanaugh, it's that he does things differently. Both supporters and detractors will tell you that the founder and chief executive officer of Relativity Media, which is celebrating its 10th...
  • Relativity at 10: Division Heads on Firm's Future

    Though known primarily as a film studio, Relativity has many flourishing departments, including television, fashion, sports management and digital media. The company recently announced the launch of Madvine, its inhouse agency. We spoke to the heads of...