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The Coca-Cola Company

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Top The Coca-Cola Company Articles

Displaying items 97-108
  • Report: Pepsi One contains higher levels of potential carcinogen

    Report: Pepsi One contains higher levels of potential carcinogen
    Caramel color is an additive that gives your bubbly soda that distinct amber hue. But some of the artificial coloring also contains a potentially carcinogenic chemical called 4-methylimidazole or 4-MeI. Although there are no federal limits on its use,...
  • Big Media Hopes To Kill The Ad-Zapping DVR With Video On Demand

    When veteran tech executive Scott Maddux brought a digital video recorder into his home in 1999, the machine radically changed his boob-tube habits. At last, he could save shows to watch later and skip programs he wasn't ready to see. "I lived and...
  • AT&T Hangs Up On 'American Idol' Sponsorship

    AT&T is cutting its longstanding ties with Fox's "American Idol," severing a sponsorship that has lasted 12 years, while the program grapples with ratings declines and age. "We've been proud to be a part of this groundbreaking TV series for the past 12...
  • New dancing destination in Allentown

    New dancing destination in Allentown
    The owners of the Cosmopolitan Restaurant are hoping their latest business venture, Wave Nightclub, will make a splash as a "true dance club" in the Lehigh Valley. The two-story venue, which opened Oct. 25 atop the downtown Allentown restaurant,...
  • Apple, Once A Maker Of Ads With Bite, Gets Bitten By Rivals

    Who else wants to take a bite out of Apple? Led by Steve Jobs, the Cupertino, California consumer-electronics company was never afraid of using its TV commercials to tilt at bigger competitors, like IBM and Microsoft. Now that it has grown well beyond...
  • Super Bowl: Why The Ad Kickoff Starts Earlier Each Year

    By one measure, the Super Bowl started last weekend. If the so-called "Big Game" is something that includes not only a football broadcast but also the outsize advertising that supports it, well, kickoff has already taken place. On Sunday, Jaguar, a...
  • Chocolate Candies Poised To Clash On Super Bowl Ad Field

    Amid the tackles, blocks and hits, the Super Bowl may also be the setting for some sweet competition. For the first time in years, two different candy advertisers will take the field when Fox broadcasts Super Bowl XLVIII February 2nd from New Jersey's...
  • Coca-Cola steps up for Cambodian land-grab victims

    Many Southeast Asians and others around the world owe their thanks to the Coca-Cola Company. No, I'm not expressing gratitude for the sugary drinks that can help make people fat. But to make those drinks, Coke is one of the world's largest sugar...
  • Ad Group Pushing For Family TV Selects Walmart CMO Stephen Quinn To Lead

    The chief marketing officer of Walmart, the giant retailer that has sponsored a handful of splashy family-friendly productions on NBC, will now lead a group of blue-chip advertisers devoted to the genre. Stephen Quinn, CMO of the Bentonville, Arkansas,...
  • Coca-Cola Co. splits its North America business in two

    Coca-Cola Co. splits its North America business in two
    Coca-Cola Co. has announced that it will split its North America business into two units as it aims to return to a traditional franchising model. The Atlanta-based beverage giant also announced changes in its top leadership. The company said...
  • Sergiy Stakhovsky tweets photo of disputed line call at French Open

    Sergiy Stakhovsky tweets photo of disputed line call at French Open
    Hey, we've just stumbled on a way to make sporting events last longer and make them more fan-interactive! Instead of instant replay, use fans to decide if a call is good or not. Sergiy Stakhovsky was unhappy with a call during his first-round match...
  • Robert Griffin III writes thank-you notes to wedding gift buyers

    Robert Griffin III writes thank-you notes to wedding gift buyers
    Remember last week, when fans discovered that Washington Redskins quarterback Robert Griffin III and his fiancee had registered online for wedding gifts at Bed, Bath and Beyond? His fans bought them almost every gift they asked for, which seemed strange...