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The Coca-Cola Company

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Top The Coca-Cola Company Articles

Displaying items 97-108
  • Supreme Court rules against false advertising on food, drink labels

    Supreme Court rules against false advertising on food, drink labels
    Food and beverage companies can be sued for false advertising if they put labels on products that would "mislead and trick consumers," the U.S. Supreme Court ruled Thursday. The unanimous decision could have broad impact on parts of the food industry....
  • Broadcast Nets Strike C7 Ad Deals in Big Upfront Sales Win

    After years of debating the issue, a group of major advertisers has decided that viewers who watch favorite TV shows up to a week after they air are worth some money. The nation's largest broadcast networks have struck a deals with one major ad-buying...
  • Mike's Hard Lemonade introduces 8-ounce cans

    Mike's Hard Lemonade introduces 8-ounce cans
    Mike's Hard Lemonade Co. is now selling three flavors of its alcoholic drinks in 8-ounce cans, as it tries to appeal to people looking for smaller servings. The Chicago-based malt beverage company said on Tuesday that its Mike's Harder Lemonade, Mike's...
  • 'Sleepy Hollow,' 'Opposite Worlds,' more connect on Twitter

    'Sleepy Hollow,' 'Opposite Worlds,' more connect on Twitter
    In Syfy's reality competition "Opposite Worlds," Twitter put unprecedented power in the hands of viewers, supplying them with the ability to reward popular contestants with a luxurious spa day while punishing others with a less savory task: cleaning human...
  • PASSINGS: Mohammad Qasim Fahim, Ted Bergmann, Melba Hernandez

    Mohammad Qasim Fahim Influential Afghan vice president Influential Afghan Vice President Mohammad Qasim Fahim, 57, a leading commander in the alliance that fought the Taliban who was later accused with other warlords of targeting civilian areas during...
  • Relativity Media Celebrates 10th Anniversary (VIDEO)

    If there is one thing everyone can agree on about Ryan Kavanaugh, it's that he does things differently. Both supporters and detractors will tell you that the founder and chief executive officer of Relativity Media, which is celebrating its 10th...
  • Relativity at 10: Division Heads on Firm's Future

    Though known primarily as a film studio, Relativity has many flourishing departments, including television, fashion, sports management and digital media. The company recently announced the launch of Madvine, its inhouse agency. We spoke to the heads of...
  • Madison Ave. Giants Omnicom, Publicis Halt Affair As Personalities Thwart Merger

    One of the world's biggest advertising companies, Omnicom Group, is known for the work it does for Pepsi, while its French contemporary, Publicis Groupe, has been an important advisor to Coca-Cola. Just like those two fervent soda competitors, the two...
  • Turner Overhauls Ad Outreach, Names Speciale President, TV and Digital Sales

    Time Warner's Turner unit is radically changing the structure of its ad-sales staff, resulting in the elevation of one of its top sales executives and the departure of another from the company. Donna Speciale, a Madison Avenue veteran who once advised...
  • Realty firm targets LGBT buyers, sellers

    Realty firm targets LGBT buyers, sellers
    On Thursday, Dream Town Realty's website home page contained the typical links to property listings and neighborhood information. Beginning Friday, the Chicago firm will add a banner to its home page touting its new division, Pride of Ownership, which...
  • Fox Expands Test of Ads, 'American Idol' Running Simultaneously

    Viewers of "American Idol" last night may have had to rub their eyes during certain moments in the program: Were those TV commercials running at the same time as segments from the program? In an expansion of an experiment begun last season, the 21st...
  • Academy Awards show advertising retains a golden aura

    Long relationships are rare in Hollywood — except when it comes to Oscar. During Sunday's telecast of the 86th Academy Awards, McDonald's Corp. is set to make its 23rd straight appearance in Hollywood's biggest night, and American Express Co. will...