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The Coca-Cola Company

A collection of news and information related to The Coca-Cola Company published by this site and its partners.

Top The Coca-Cola Company Articles

Displaying items 97-108
  • PASSINGS: Mohammad Qasim Fahim, Ted Bergmann, Melba Hernandez

    Mohammad Qasim Fahim Influential Afghan vice president Influential Afghan Vice President Mohammad Qasim Fahim, 57, a leading commander in the alliance that fought the Taliban who was later accused with other warlords of targeting civilian areas during...
  • Realty firm targets LGBT buyers, sellers

    Realty firm targets LGBT buyers, sellers
    On Thursday, Dream Town Realty's website home page contained the typical links to property listings and neighborhood information. Beginning Friday, the Chicago firm will add a banner to its home page touting its new division, Pride of Ownership, which...
  • Relativity Launches Branded Entertainment Agency Madvine, Signs Evian, Mondelez as Clients

    After spending much of the past decade financing movies, Ryan Kavanaugh is expanding heavily into the advertising arena, launching Madvine as an in-house agency that will manage the entire marketing campaigns of brands like Evian while also integrating...
  • Steve Koonin Leaves Time Warner's Turner For Atlanta Hawks

    Steve Koonin, who as entertainment chief at Time Warner's Turner unit presided over a long run of growth at big cable networks like TNT, TBS, truTV and TCM, as well as a streak of aggressive, sometimes maverick promotional maneuvers, is leaving his post...
  • Turner Overhauls Ad Outreach, Names Speciale President, TV and Digital Sales

    Time Warner's Turner unit is radically changing the structure of its ad-sales staff, resulting in the elevation of one of its top sales executives and the departure of another from the company. Donna Speciale, a Madison Avenue veteran who once advised...
  • Allen West stirs controversy over Coke's Super Bowl ad

    Allen West stirs controversy over Coke's Super Bowl ad
    Former Congressman Allen West, no stranger to controversy, plunged into fray over the Coca-Cola Super Bowl ad. He launched a fusillade of criticism of the spot and later said on Twitter that “we touched a nerve.” The ad in question, a 60-...
  • Parkland scrapes by with low-tech snow-removal device for buses

    Parkland scrapes by with low-tech snow-removal device for buses
    Q: I've seen publicity about a device used by the Coca-Cola bottling plant in Bethlehem to remove snow and ice from the roofs of the company's tractor-trailers to comply with state law, and more importantly, to help protect all motorists. I've suggested...
  • Is Madison Avenue Leaving America Behind?

    ABC's "Modern Family" is one of the most-loved programs on television. So why are advertisers sparking backlash when they try to adopt its storylines? Coca-Cola Co. and General Mills have vaguely similar businesses. One makes and distributes sodas,...
  • Coca-Cola to cut costs by $1 billion

    Coca-Cola Co., faced with tepid demand and a drop in fourth-quarter earnings, said it was initiating a $1-billion cost-cutting campaign to improve profitability. The world's largest beverage company said Tuesday that profit fell 8.4% in the fourth...
  • Fox Expands Test of Ads, 'American Idol' Running Simultaneously

    Viewers of "American Idol" last night may have had to rub their eyes during certain moments in the program: Were those TV commercials running at the same time as segments from the program? In an expansion of an experiment begun last season, the 21st...
  • Academy Awards show advertising retains a golden aura

    Long relationships are rare in Hollywood — except when it comes to Oscar. During Sunday's telecast of the 86th Academy Awards, McDonald's Corp. is set to make its 23rd straight appearance in Hollywood's biggest night, and American Express Co. will...
  • FDA to review safety of chemical found in some soft drinks

    The Food and Drug Administration is reviewing the safety of caramel colorings used in a variety of foods, including colas and other dark soft drinks, to determine whether the agency should act to limit consumers' exposure to a chemical created during...