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The Coca-Cola Company

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Top The Coca-Cola Company Articles

Displaying items 85-96
  • Turner Broadcasting to offer voluntary buyouts; layoffs also expected

    Turner Broadcasting, one of metro Atlanta's biggest employers, will announce voluntary buyout offers to nearly 600 older U.S. employees this week, a first step in efforts to shed costs and refocus its business, according to two company executives familiar...
  • Soft drink makers have a powerful thirst for a new sweetener

    Steps from the lobby of the Dr Pepper Snapple Group headquarters, a row of inauspicious Rubbermaid bins holds the crystallized future of the nation's third largest soft drink player. The tubs contain sugar, the artificial sweetener aspartame and...
  • Brazilian magnates luring Chiquita shareholders with hard cash

    Chiquita Brands International's shareholders and board of directors are likely to find two Brazilian firms' offer of $610 million cash hard to turn down, some analysts said Tuesday, as the companies try to break up Chiquita's planned merger with Irish...
  • Coke sues ex-vending machine partner

    A court battle is under way between Coca-Cola and a company that makes it possible for you to use a debit or credit to buy a soft drink out of a vending machine. Coca-Cola Refreshments wants USA Technologies Inc. to return nearly $1 million in fees...
  • Coca-Cola pays $2.2 billion for major stake in Monster Beverage

    Coca-Cola pays $2.2 billion for major stake in Monster Beverage
    NEW YORK (Reuters) - Coca-Cola Co said Thursday it is making a cash payment of $2.15 billion for a 16.7 percent stake in Monster Beverage Corp as the world's largest soda maker seeks to expand into faster-growing categories such as energy drinks. Under...
  • Monster Beverage shares soar 30% after Coke deal announced

    Monster Beverage shares soar 30% after Coke deal announced
    Shares of energy drink maker Monster Beverage Corp. got a jolt after Coca-Cola Co. agreed to take a minority stake in the Corona company. Monster shares soared $21.84, more than 30%, to $93.49 Friday, a day after the deal was announced after the close...
  • Coke to buy stake in Monster

     Coke to buy stake in Monster
    Coca-Cola Co., the world's largest beverage company, is targeting the increasingly buzzy energy drink market by taking a minority stake in a key industry player, Southland company Monster Beverage Corp. In what one analyst called a "blockbuster deal,"...
  • Coke buys minority state in Monster energy drinks

    Coca-Cola has bought a minority stake in energy drink giant Monster, the company announced late Thursday. Atlanta-based Coke will pay $2.15 billion for a 16.7 percent of Monster, the leader in the energy drink market. Coke will also get two directors...
  • Coke's Monster deal underlines caution on full-blown M&A

    NEW YORK (Reuters) - Coca-Cola Co's $2.15 billion wager on a stake in Monster Beverage Corp  highlights the growth-starved soft drink company's embrace of deals that fall short of a full-blown merger and acquisition but allow it to test-drive...
  • Madison Avenue's New Song: Get Tunes Out Of Ads, And Help Stream Music Instead

    In 1995, Microsoft paid a reported $4 million to use The Rolling Stones' famous song "Start Me Up" in ads for its Windows95. According to one of Madison Avenue's most influential agencies, in 2014 that money would not be well spent. MediaVest, an ad-...
  • A thirst for energy drinks is juicing Monster Beverage's sales

    A thirst for energy drinks is juicing Monster Beverage's sales
    Back in mid-1930s Los Angeles, Hubert Hansen probably never envisioned that his fresh juice business would turn into a monster. Monster Beverage Corp. of Corona has become a giant in the energy drink industry and may be on track to overtake its...
  • Nike wanted the shirt off Jimbo Fisher's kid's back

    Nike wanted the shirt off Jimbo Fisher's kid's back
    It’s no secret that corporate sponsors have taken over the sports world. You may not like how Capital One, Vizio and Bright House have barged into the vocabulary, but you have to admire their zeal in brand promotion. Or you could just shake your...