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The Coca-Cola Company

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Top The Coca-Cola Company Articles

Displaying items 85-96
  • World Cup sponsors call for probe of Qatar selection

    World Cup sponsors call for probe of Qatar selection
    LONDON - Oil company BP and the maker of Budweiser beer joined the ranks Monday of World Cup sponsors pressing soccer's rulers to tackle corruption allegations over the awarding of the 2022 tournament to Qatar. The calls, which followed similar...
  • Mike's Hard Lemonade introduces 8-ounce cans

    Mike's Hard Lemonade introduces 8-ounce cans
    Mike's Hard Lemonade Co. is now selling three flavors of its alcoholic drinks in 8-ounce cans, as it tries to appeal to people looking for smaller servings. The Chicago-based malt beverage company said on Tuesday that its Mike's Harder Lemonade, Mike's...
  • Broadcast Nets Strike C7 Ad Deals in Big Upfront Sales Win

    After years of debating the issue, a group of major advertisers has decided that viewers who watch favorite TV shows up to a week after they air are worth some money. The nation's largest broadcast networks have struck a deals with one major ad-buying...
  • Madison Ave. Giants Omnicom, Publicis Halt Affair As Personalities Thwart Merger

    One of the world's biggest advertising companies, Omnicom Group, is known for the work it does for Pepsi, while its French contemporary, Publicis Groupe, has been an important advisor to Coca-Cola. Just like those two fervent soda competitors, the two...
  • Relativity Media Celebrates 10th Anniversary (VIDEO)

    If there is one thing everyone can agree on about Ryan Kavanaugh, it's that he does things differently. Both supporters and detractors will tell you that the founder and chief executive officer of Relativity Media, which is celebrating its 10th...
  • Relativity at 10: Division Heads on Firm's Future

    Though known primarily as a film studio, Relativity has many flourishing departments, including television, fashion, sports management and digital media. The company recently announced the launch of Madvine, its inhouse agency. We spoke to the heads of...
  • Starcom MediaVest CEO leads digital transformation

    Starcom MediaVest CEO leads digital transformation
    As global CEO of Chicago-based Starcom MediaVest Group, Laura Desmond, 49, is one of the most powerful and influential women in advertising. The southwest suburban native leads a staff of more than 7,300 employees across 132 offices around the world,...
  • 'Sleepy Hollow,' 'Opposite Worlds,' more connect on Twitter

    'Sleepy Hollow,' 'Opposite Worlds,' more connect on Twitter
    In Syfy's reality competition "Opposite Worlds," Twitter put unprecedented power in the hands of viewers, supplying them with the ability to reward popular contestants with a luxurious spa day while punishing others with a less savory task: cleaning human...
  • Coca-Cola announces $1 billion in cuts as demand, profit slide

    Coca-Cola announces $1 billion in cuts as demand, profit slide
    Coca-Cola Co., faced with tepid demand and a drop in fourth-quarter earnings, said Tuesday it was initiating a $1-billion cost-cutting campaign to improve profitability. The world's largest beverage company said Tuesday that profit fell 8.4% in the...
  • Sexy Scarlett Johansson Super Bowl ad draws a flag for taunting

    Sexy Scarlett Johansson Super Bowl ad draws a flag for taunting
    A new ad featuring a sexy Scarlett Johansson is slated to run during the Super Bowl — as long as it gets one significant tweak. Advertiser SodaStream has to take the words right out of ScarJo's mouth. No, not the ones in the beginning where she...
  • Coca-Cola Super Bowl ad stirs controversy

    Coca-Cola Super Bowl ad stirs controversy
    Every year, there's always one Super Bowl ad that generates a bit of next-day controversy. And this year's ad appears to be Coca-Cola's "It's Beautiful" ad. The one-minute ad features children and adults from all walks of life, from across the country,...
  • PASSINGS: Mohammad Qasim Fahim, Ted Bergmann, Melba Hernandez

    Mohammad Qasim Fahim Influential Afghan vice president Influential Afghan Vice President Mohammad Qasim Fahim, 57, a leading commander in the alliance that fought the Taliban who was later accused with other warlords of targeting civilian areas during...