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The Coca-Cola Company

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Top The Coca-Cola Company Articles

Displaying items 121-132
  • Chocolate Candies Poised To Clash On Super Bowl Ad Field

    Amid the tackles, blocks and hits, the Super Bowl may also be the setting for some sweet competition. For the first time in years, two different candy advertisers will take the field when Fox broadcasts Super Bowl XLVIII February 2nd from New Jersey's...
  • Academy Awards show advertising retains a golden aura

    Long relationships are rare in Hollywood — except when it comes to Oscar. During Sunday's telecast of the 86th Academy Awards, McDonald's Corp. is set to make its 23rd straight appearance in Hollywood's biggest night, and American Express Co. will...
  • Is Madison Avenue Leaving America Behind?

    ABC's "Modern Family" is one of the most-loved programs on television. So why are advertisers sparking backlash when they try to adopt its storylines? Coca-Cola Co. and General Mills have vaguely similar businesses. One makes and distributes sodas,...
  • Fox Expands Test of Ads, 'American Idol' Running Simultaneously

    Viewers of "American Idol" last night may have had to rub their eyes during certain moments in the program: Were those TV commercials running at the same time as segments from the program? In an expansion of an experiment begun last season, the 21st...
  • New dancing destination in Allentown

    New dancing destination in Allentown
    The owners of the Cosmopolitan Restaurant are hoping their latest business venture, Wave Nightclub, will make a splash as a "true dance club" in the Lehigh Valley. The two-story venue, which opened Oct. 25 atop the downtown Allentown restaurant,...
  • Super Bowl: Why The Ad Kickoff Starts Earlier Each Year

    By one measure, the Super Bowl started last weekend. If the so-called "Big Game" is something that includes not only a football broadcast but also the outsize advertising that supports it, well, kickoff has already taken place. On Sunday, Jaguar, a...
  • Age doesn't necessarily equate with quality or value

    Q: Any info on my vase marked, "Made in Japan"? It seems to be clay and is 11.5 in. tall. Note that the surface is not smooth. A: Our reader is on the money. The surface on a pottery vase seen in photos sent is pebbly. Imagine the skin on an avocado;...
  • Coca-Cola 'stuff' may have more fizz left than you think

    Q: A family member who collected Coca-Cola items for over 37 years passed away and left a collection of at least 50 boxes marked "Coca-Cola stuff." How do we go about selling everything? Can we sell everything at one price? Can we sell the items as they...
  • Double eagle crest not always badge of Russian origin

    Q: I bought this chest at an estate sale. After some research, I discovered that the emblems are Imperial Russian double eagles. I haven't been able to find any other information. Is the chest military? What era is it from? Is it rare? Any information...
  • Coca-Cola to cut costs by $1 billion

    Coca-Cola Co., faced with tepid demand and a drop in fourth-quarter earnings, said it was initiating a $1-billion cost-cutting campaign to improve profitability. The world's largest beverage company said Tuesday that profit fell 8.4% in the fourth...
  • Coca-Cola steps up for Cambodian land-grab victims

    Many Southeast Asians and others around the world owe their thanks to the Coca-Cola Company. No, I'm not expressing gratitude for the sugary drinks that can help make people fat. But to make those drinks, Coke is one of the world's largest sugar...
  • Starbucks aims to squeeze more out of fresh juice craze

    Starbucks aims to squeeze more out of fresh juice craze
    In Southern California's outer orbit, a dusty highway drive away from the L.A.'s health-obsessed celebrities and hipsters, a massive $70-million factory is preparing to churn out 140,000 gallons of premium juice a week. The 264,000-square-foot Rancho...