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The Coca-Cola Company

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Top The Coca-Cola Company Articles

Displaying items 109-120
  • Steve Koonin Leaves Time Warner's Turner For Atlanta Hawks

    Steve Koonin, who as entertainment chief at Time Warner's Turner unit presided over a long run of growth at big cable networks like TNT, TBS, truTV and TCM, as well as a streak of aggressive, sometimes maverick promotional maneuvers, is leaving his post...
  • Academy Awards show advertising retains a golden aura

    Long relationships are rare in Hollywood — except when it comes to Oscar. During Sunday's telecast of the 86th Academy Awards, McDonald's Corp. is set to make its 23rd straight appearance in Hollywood's biggest night, and American Express Co. will...
  • Ted Bergmann, Producer Who Brought Grammys to Television, Dies at 93

    Ted Bergmann, the producer of early Grammy and National Football League telecasts, died Sunday following surgery in Santa Monica, Calif., according to his wife Beverly. He was 93. Bergmann started his television career at NBC in 1947. He went on to...
  • Report: Pepsi One contains higher levels of potential carcinogen

    Report: Pepsi One contains higher levels of potential carcinogen
    Caramel color is an additive that gives your bubbly soda that distinct amber hue. But some of the artificial coloring also contains a potentially carcinogenic chemical called 4-methylimidazole or 4-MeI. Although there are no federal limits on its use,...
  • Sexy Scarlett Johansson Super Bowl ad draws a flag for taunting

    Sexy Scarlett Johansson Super Bowl ad draws a flag for taunting
    A new ad featuring a sexy Scarlett Johansson is slated to run during the Super Bowl — as long as it gets one significant tweak. Advertiser SodaStream has to take the words right out of ScarJo's mouth. No, not the ones in the beginning where she...
  • Coca-Cola Super Bowl ad stirs controversy

    Coca-Cola Super Bowl ad stirs controversy
    Every year, there's always one Super Bowl ad that generates a bit of next-day controversy. And this year's ad appears to be Coca-Cola's "It's Beautiful" ad. The one-minute ad features children and adults from all walks of life, from across the country,...
  • Coca-Cola Co. splits its North America business in two

    Coca-Cola Co. splits its North America business in two
    Coca-Cola Co. has announced that it will split its North America business into two units as it aims to return to a traditional franchising model. The Atlanta-based beverage giant also announced changes in its top leadership. The company said...
  • Coca-Cola announces $1 billion in cuts as demand, profit slide

    Coca-Cola announces $1 billion in cuts as demand, profit slide
    Coca-Cola Co., faced with tepid demand and a drop in fourth-quarter earnings, said Tuesday it was initiating a $1-billion cost-cutting campaign to improve profitability. The world's largest beverage company said Tuesday that profit fell 8.4% in the...
  • Parkland scrapes by with low-tech snow-removal device for buses

    Parkland scrapes by with low-tech snow-removal device for buses
    Q: I've seen publicity about a device used by the Coca-Cola bottling plant in Bethlehem to remove snow and ice from the roofs of the company's tractor-trailers to comply with state law, and more importantly, to help protect all motorists. I've suggested...
  • FDA to review safety of chemical found in some soft drinks

    The Food and Drug Administration is reviewing the safety of caramel colorings used in a variety of foods, including colas and other dark soft drinks, to determine whether the agency should act to limit consumers' exposure to a chemical created during...
  • Ad Group Pushing For Family TV Selects Walmart CMO Stephen Quinn To Lead

    The chief marketing officer of Walmart, the giant retailer that has sponsored a handful of splashy family-friendly productions on NBC, will now lead a group of blue-chip advertisers devoted to the genre. Stephen Quinn, CMO of the Bentonville, Arkansas,...
  • Big Media Hopes To Kill The Ad-Zapping DVR With Video On Demand

    When veteran tech executive Scott Maddux brought a digital video recorder into his home in 1999, the machine radically changed his boob-tube habits. At last, he could save shows to watch later and skip programs he wasn't ready to see. "I lived and...