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The Coca-Cola Company

A collection of news and information related to The Coca-Cola Company published by this site and its partners.

Top The Coca-Cola Company Articles

Displaying items 109-120
  • Turner Overhauls Ad Outreach, Names Speciale President, TV and Digital Sales

    Time Warner's Turner unit is radically changing the structure of its ad-sales staff, resulting in the elevation of one of its top sales executives and the departure of another from the company. Donna Speciale, a Madison Avenue veteran who once advised...
  • Steve Koonin Leaves Time Warner's Turner For Atlanta Hawks

    Steve Koonin, who as entertainment chief at Time Warner's Turner unit presided over a long run of growth at big cable networks like TNT, TBS, truTV and TCM, as well as a streak of aggressive, sometimes maverick promotional maneuvers, is leaving his post...
  • Realty firm targets LGBT buyers, sellers

    Realty firm targets LGBT buyers, sellers
    On Thursday, Dream Town Realty's website home page contained the typical links to property listings and neighborhood information. Beginning Friday, the Chicago firm will add a banner to its home page touting its new division, Pride of Ownership, which...
  • Relativity Launches Branded Entertainment Agency Madvine, Signs Evian, Mondelez as Clients

    After spending much of the past decade financing movies, Ryan Kavanaugh is expanding heavily into the advertising arena, launching Madvine as an in-house agency that will manage the entire marketing campaigns of brands like Evian while also integrating...
  • Sexy Scarlett Johansson Super Bowl ad draws a flag for taunting

    Sexy Scarlett Johansson Super Bowl ad draws a flag for taunting
    A new ad featuring a sexy Scarlett Johansson is slated to run during the Super Bowl — as long as it gets one significant tweak. Advertiser SodaStream has to take the words right out of ScarJo's mouth. No, not the ones in the beginning where she...
  • Coca-Cola Super Bowl ad stirs controversy

    Coca-Cola Super Bowl ad stirs controversy
    Every year, there's always one Super Bowl ad that generates a bit of next-day controversy. And this year's ad appears to be Coca-Cola's "It's Beautiful" ad. The one-minute ad features children and adults from all walks of life, from across the country,...
  • Coca-Cola Co. splits its North America business in two

    Coca-Cola Co. splits its North America business in two
    Coca-Cola Co. has announced that it will split its North America business into two units as it aims to return to a traditional franchising model. The Atlanta-based beverage giant also announced changes in its top leadership. The company said...
  • Coca-Cola announces $1 billion in cuts as demand, profit slide

    Coca-Cola announces $1 billion in cuts as demand, profit slide
    Coca-Cola Co., faced with tepid demand and a drop in fourth-quarter earnings, said Tuesday it was initiating a $1-billion cost-cutting campaign to improve profitability. The world's largest beverage company said Tuesday that profit fell 8.4% in the...
  • Pepsi One contains higher levels of potential carcinogen, report says

    Pepsi One contains higher levels of potential carcinogen, report says
    Caramel color is an additive that gives your bubbly soda that distinct amber hue. But some of the artificial coloring also contains a potentially carcinogenic chemical called 4-methylimidazole or 4-MeI. Although there are no federal limits on its use,...
  • FDA to review safety of chemical found in some soft drinks

    The Food and Drug Administration is reviewing the safety of caramel colorings used in a variety of foods, including colas and other dark soft drinks, to determine whether the agency should act to limit consumers' exposure to a chemical created during...
  • Parkland scrapes by with low-tech snow-removal device for buses

    Parkland scrapes by with low-tech snow-removal device for buses
    Q: I've seen publicity about a device used by the Coca-Cola bottling plant in Bethlehem to remove snow and ice from the roofs of the company's tractor-trailers to comply with state law, and more importantly, to help protect all motorists. I've suggested...
  • Fox Expands Test of Ads, 'American Idol' Running Simultaneously

    Viewers of "American Idol" last night may have had to rub their eyes during certain moments in the program: Were those TV commercials running at the same time as segments from the program? In an expansion of an experiment begun last season, the 21st...