Farm Fresh will repeat its weekly double coupon sale on Saturday this week in response to the heavy snowfalls predicted on the East Coast.

"BREAKING WEATHER ALERT: The snow is on it's way and we're DOUBLING up our Double Coupon Day this week! Let's have a snow make up day on Saturday!!!" the grocery chain's Facebook page said on Tuesday afternoon. 

During the sale -- which will take place on both Wednesday, Jan. 29 and Saturday, Feb. 1 -- coupons with a value of $1 or less will be doubled. In other words, coupons worth $1 off will be doubled to offer $2 off.

Up to 20 coupons doubled per day, per customer.