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Dawn Brancheau

SeaWorld plans to launch brand-repairing campaign

SeaWorld plans to launch brand-repairing campaign

With its theme-park attendance still declining amid controversy over its killer whales, SeaWorld Entertainment will soon debut a campaign to repair its brand and hold off on ticket-price increases. Orlando-based SeaWorld told analysts its plans Thursday as it released a fourth-quarter earnings report showing a bigger loss and lower revenue than the previous year. SeaWorld reported an adjusted net loss of $25.4 million versus $13 million a year ago. Year-over-year revenue declined to $264.5 million from $272 million. The net loss was larger than analysts' expectations, and the stock declined almost 6 percent Thursday, closing at $19.17. The company's attendance and stock value...