In trying to understand all the impacts of a relatively new industry in Pennsylvania, it's important those involved are clear about their practices.
Those drilling for natural gas in the Marcellus Shale fields have been dealing with people wondering about possible unknown factors related to the deep, horizontal drilling practices.
Pennsylvania Turnpike describes critics of natural gas drilling as "Green Slime" who use "Lies" to discredit the industry.
The billboards and a related website don't disclose who funded them, and several companies involved in the design process at first refused to identify their client. But after The Associated Press began making inquiries, the Pennsylvania Independent Oil and Gas Association took credit.
"It was my idea," said association President Louis D'Amico, who added that PIOGA has gotten "some great responses" and plans to expand the campaign. "We feel we need to get people's attention."
D'Amico said he believes much of the criticism directed against the industry is unfair. He said the campaign wasn't meant to be "anonymous."
It's good to see the association's has additional plans to inform people about their industry. Everyone knows this area needs good economic development. The key is knowing that the work being done will be safe for future generations.
The more information and transparency industry representatives can provide, the more understanding residents will become of this new energy provider.