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History Channel uses pulpit power, Twitter, conservative sites to sell 'The Bible'
History Channel uses pulpit power, Twitter, conservative sites to sell 'The Bible'

A few years ago, the History Channel was best known to some as a punch line on HBO’s “The Sopranos.” Remember mobster Tony Soprano sitting alone late at night in his New Jersey McMansion eating ice cream and watching World War II documentaries about Adolph Hitler and Winston Churchill? These days, no one is laughing at the History Channel — not with audiences like the 13.1 million viewers who tuned in last Sunday for the first two hours of “The Bible,” a 10-hour miniseries that runs through Easter Sunday. Strong demographics, too. Opening night of “The Bible” drew 5 million viewers in the coveted 18-to-49-year-old group. No broadcast...

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