Neil Gorsuch

Trump's TV messaging machine not looking quite so mighty these days

Trump's TV messaging machine not looking quite so mighty these days

President Donald J. Trump loves to talk about his TV ratings and how all the networks and cable channels benefit from his self-described tremendous appeal to viewers.

But this week, he got some bad news from the TV gods at Nielsen: Ratings for his reality-TV-like production introducing Brett Kavanaugh as his nominee for the Supreme Court were down 21 percent from his 2017 announcement of Neil Gorsuch as his choice for the high court. Where the Gorsuch show drew 32.4 million, Monday’s much-promoted-by-the-president production drew 25.6 million.

And while viewing is lower somewhat in general during the summer months than in January, when the Gorsuch pick was announced,...

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