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Weight Watchers International Incorporated

Medifast announces partnership with Fitbit

Medifast announces partnership with Fitbit

Weight loss company Medifast Inc. is jumping into the fast-growing health technology market through a partnership with fitness tracker Fitbit, the Owings Mills-based company was scheduled to announce Tuesday.

As consumers have grown more interested in wearable devices that monitor activity and health, Medifast and other health- or fitness-related companies have been scrambling to integrate tracking technology.

Medifast, which sells weight-loss products and meals online or through weight-control centers or personal coaches, launched customized "digital dashboards" for clients on Tuesday. The dashboards track nutrition, exercise, meals, weight, sleep and even...