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Twitter, Inc.
Digital media create new stage for bands, artists

RALEIGH, N.C. Ashby Frank stood in Target for 45 minutes, texting friend Brandon Bostic and composing a song about Granny, "the world's first mountain twerker." Frank and Bostic, both freelance musicians and songwriters in Nashville, Tenn., then met at Frank's house and patched together the song "Mountain Twerker" in 15 minutes. They eventually made a Facebook page for their impromptu band The Darrell Brothers, and released the song on iTunes and a video on YouTube. "Within 72 hours (of its release on YouTube) it was No. 3 trending music video in the world," Frank said. Beyond the appeal of a twerking Granny, The Darrell Brothers' experiences...