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Twitter, Inc.
Twitter winner takes all
Twitter winner takes all

The 2016 election is sprinkling down on us like a mist that will soon spin itself into a hurricane. For many of us, the hurricane will mean boarding up our social media accounts to block the torrent of political memes, cherry-picked statistics and bar graphs that prove their posters' opinions. For candidates, success will mean making their voices heard among the cacophonous winds. Talking heads will yap, pundits will pund, and wonks will punch their calculators, but when all is said and done one rule will prove true: Win Twitter, win the election. Social media is a Super Bowl sized platform for free advertising. If a politician learns how to frack it, his or her message will echo...

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