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HGTV Makes Digital Connection With Viewers

LOS ANGELES ( - The groundwork was laid long before HGTV realized it could seize on the untapped potential of the Internet -- despite not having a website. Twenty years ago, HGTV founder Ken Lowe knew owning the network's content would allow them to repurpose the information in other ways. He didn't realize how valuable that content would become. "I believed from day one if we did it correctly, we could potentially end up with this emotional connection to viewers and consumers," says Lowe, chairman of the board, president, and CEO of Scripps Networks Interactive. "It occurred to me that as technology evolves, so does the ability to share information,...