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Md. campaigns adopt national voter targeting techniques
Md. campaigns adopt national voter targeting techniques

When Lt. Gov. Anthony Brown's gubernatorial campaign wanted to make sure that likely primary voters saw a video ad, his staff didn't rely solely on television stations to deliver the message. They also arranged for it to run on the computer screens of individuals the campaign believes are all but certain to turn out at the polls. And when volunteers for Attorney General Douglas Gansler's campaign walk through a neighborhood to meet with voters, they visit homes identified by computer modeling that predicts — before the doorbell is rung — how strong a supporter the person on the other side of the threshold might be. The Democrats and Republicans running in...

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