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Five questions with Millennial Media CEO Michael Barrett
Five questions with Millennial Media CEO Michael Barrett

While Millennial Media pioneered mobile advertising, it now competes with online household names Google and Facebook, which dominate the $18 billion market. To Millennial CEO Michael Barrett, that's a good sign. But it's also meant a rough start to Barrett's tenure at the Baltimore-based firm. He took over in January for Paul Palmieri, who founded and led Millennial from its days as a startup in 2006 to its debut as a public company in 2012. As the company's stock tumbled amid a disappointing earnings report last month, Barrett acknowledged on an investor conference call there were challenges ahead and outlined a plan to address them. According to eMarketer, Google...

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