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YouTube seeks game-fan fees

YouTube seeks game-fan fees

With a seemingly infinite supply of free-to-watch videos, YouTube usage is huge, and still growing fast — nearly 20% annually in the U.S. alone by one estimate.

But although a few video stars make millions of dollars through advertising, YouTube itself has struggled to generate the revenue you'd think its massive audience could provide.

On Thursday, YouTube took a shot at changing that, announcing it would charge a "sponsor" fee of $3.99 a month for a growing number of its video game channels.

The move is an early test of subscription-like services to supplement the ad dollars YouTube generates. Owned by Google, which in turn is owned by parent...