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Sergey Brin

Google To Create Holding Company, 'Alphabet'

Google, which has been expanding far beyond its original business of Internet search, is changing its operating structure by creating a new holding company called Alphabet. The company says that its new structure will give more independence to many of its wide-ranging and ambitious projects. Under the plan announced Monday, Alphabet will consist of the core Google business — including Internet search, mapping and YouTube — along with newer businesses that will be managed separately, such as Google Fiber, Nest, the investment arm Google Ventures, X lab, the company's secret research venture, and health-related ventures like Calico, focused on biology and longevity. ...

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